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See more insights with The Whole Story: Insights from USA TouchPoints.

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MediaPost Media Daily News

The Whole Story – Eating Snacks, Consuming Media

Snacking — like media consumption — is a behavior that is so prevalent that it occurs throughout the day across all demographics. The details of what and how much is consumed at different times may Read More »

MediaPost Media Daily News

The Whole Story – “On The Go” Video On Rise

How much of the video content we see in the average week is consumed out of home – or on the go? As our lives have become more complex and fast-paced, and the number of Read More »

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The Whole Story – Cross-Platform Media and ‘NBC Nightly News’

Consumers have long since exposed themselves to more than one medium at a time.  Whether reading a newspaper while listening to the morning radio over breakfast or reading a magazine while watching TV, the behavior Read More »

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Social Media Behaviors: What Do People Do?

  Social Networking has long since ceased to be the preserve of college students and teenagers. Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business Read More »

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The Whole Story: Homes and Gardens (and Media)

Weekends are big for Home Depot and Lowe’s. As countless thousands use the precious two days of “rest” to put in a new deck or acting out the wish list they’ve built from weeks of Read More »

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The Whole Story: Whole Lotta Love?

In the last week or so, there have been many references in the press to consumers feeling “Loving” as a result of coverage of Johnson & Johnson’s new corporate ad campaign, which focuses on family Read More »

MediaPost Media Daily News

The Whole Story: The Diet Pepsi Media Challenge

The carbonated drinks category is a fiercely fought sector in which consumer habit and loyalty is a key driver of success.  The category is so large that even when it is broken down by brand Read More »

MediaPost Online Media Daily Commentary

The Whole Story: Internet Use By Platform

This USA TouchPoints analysis looks at the relative average weekly reach of Internet use among Adults 18-64 across Computer, Mobile Phone and Tablet in the three six-month periods between July 2011 to January 2013. Prompted Read More »

MediaPost Media Daily News

The Whole Story: Media Double Acts

The growing multitude of media devices and channels available to us has made media multitasking more complex. This USA TouchPoints analysis looks at which pairs of media devices are most commonly used at different times Read More »

MediaPost Media Daily News

The Whole Story: Dinner and a Movie?

Going to the movies is almost always a social activity, and this USA TouchPoints analysis shows the extent to which it dovetails with Casual Dining, which in this case encompasses visits to Restaurants/Bars and Quick Read More »

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