The Media Behavior Institute believes in multiple methods in the measurement of multimedia behavior.
Whereas our focus is on developing tools, services and projects that address the challenges of understanding and measuring cross-media exposure and use, we are not wedded to any one particular technique or method. The Institute was founded on this principal and the experience of each of the founding partners enables us to draw on a wide range of methodologies to create research solutions that are fit for purpose. When approaching any research initiative, we seek to create a Research Architecture that is robust and which brings together the right combination of methods to ensure the cost-effective yet insightful solution.
