Weekends are big for Home Depot and Lowe’s. As countless thousands use the precious two days of “rest” to put in a new deck or acting out the wish list they’ve built from weeks of Read More »
In the last week or so, there have been many references in the press to consumers feeling “Loving” as a result of coverage of Johnson & Johnson’s new corporate ad campaign, which focuses on family Read More »
The carbonated drinks category is a fiercely fought sector in which consumer habit and loyalty is a key driver of success. The category is so large that even when it is broken down by brand Read More »
This USA TouchPoints analysis looks at the relative average weekly reach of Internet use among Adults 18-64 across Computer, Mobile Phone and Tablet in the three six-month periods between July 2011 to January 2013. Read More »
The growing multitude of media devices and channels available to us has made media multitasking more complex. This USA TouchPoints analysis looks at which pairs of media devices are most commonly used at different times Read More »
Going to the movies is almost always a social activity, and this USA TouchPoints analysis shows the extent to which it dovetails with Casual Dining, which in this case encompasses visits to Restaurants/Bars and Quick Read More »
A path-to-purchase medium is typically thought of with regard to its proximity to the time and place when the consumer makes their choice at retail. As such, TV tends not to be front and center Read More »
No communications campaign brief worth its salt omits some kind of definition of emotional tonality. To date, factoring in the emotional when planning and allocation media spend — and shaping creative messaging — has been Read More »
This USA TouchPoints analysis looks at how different media fare in terms of reach in a world where news content is available across all platforms whenever we want it and wherever we are. The immediacy Read More »
Concurrent use of media has been with us at least since people sat and read their magazines or newspapers while listening to the radio. Now, there are many more combinations that feature in the media Read More »
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