The Whole Story: Insights from USA TouchPoints

Each week the team from Media Behavior Institute identifies interesting facts and figures from the USA TouchPoints data, and shares their findings with MediaPost

How were you feeling when you watch Sochi 2014?

March 27, 2014

The Sochi Winter Olympics created global interest in sports that do not usually get such high scale coverage. They also presented an opportunity for advertisers to capitalise on raising awareness of their brands because they Read More »

Super Bowl – Who, Where and When?

February 26th, 2014

The Super Bowl was one of the key sporting events of 2014 and saw more than 110 million viewers tuning in to watch the Seattle Seahawks hammer the Denver Broncos – making this year’s Super Read More »

The Whole Story – Eating Snacks, Consuming Media

Originally Published by MediaPost — Commentary — June 13th, 2013

Snacking — like media consumption — is a behavior that is so prevalent that it occurs throughout the day across all demographics. The details of what and how much is consumed at different times may Read More »

The Whole Story – “On The Go” Video On Rise

Originally Published by MediaPost — Commentary — June 6th, 2013

How much of the video content we see in the average week is consumed out of home – or on the go? As our lives have become more complex and fast-paced, and the number of Read More »

Cross-Platform Media and ‘NBC Nightly News’

Originally Published by MediaPost — Commentary — May 31st, 2013

Consumers have long since exposed themselves to more than one medium at a time.  Whether reading a newspaper while listening to the morning radio over breakfast or reading a magazine while watching TV, the behavior Read More »

Social Media Behaviors: What Do People Do?

Originally Published by MediaPost — Commentary — May 23rd, 2013

Social Networking has long since ceased to be the preserve of college students and teenagers. Now that the 50+market is truly engaged with Facebook and Pinterest, entire subset of the media and marketing business has Read More »

Homes and Gardens (and Media)

Originally Published by MediaPost — Commentary — May 16th, 2013

Weekends are big for Home Depot and Lowe’s. As countless thousands use the precious two days of “rest” to put in a new deck or acting out the wish list they’ve built from weeks of Read More »

Whole Lotta Love?

Originally Published by MediaPost — Commentary — May 9th, 2013

In the last week or so, there have been many references in the press to consumers feeling “Loving” as a result of coverage of Johnson & Johnson’s new corporate ad campaign, which focuses on family Read More »

The Diet Pepsi Media Challenge

Originally Published by MediaPost — Commentary — April 25th, 2013

The carbonated drinks category is a fiercely fought sector in which consumer habit and loyalty is a key driver of success.  The category is so large that even when it is broken down by brand Read More »

Internet Use by Platform

Originally Published by MediaPost — Commentary — April 18th, 2013

  This USA TouchPoints analysis looks at the relative average weekly reach of Internet use among Adults 18-64 across Computer, Mobile Phone and Tablet in the three six-month periods between July 2011 to January 2013. Read More »

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