Out and About: Events

Audience Measurement 8.0 is the largest event of its kind providing the latest cutting-edge thinking across a spectrum of communities. You will encounter the best minds from agencies, marketers, suppliers, media companies, and academics. Hear first-time ever shared research and gain insights on social media, mobile, cross platform, research quality, and much more.

Market Research in the Mobile World is the leading conference series for market researchers and will facilitate and drive the development of mobile market research strategies for the third year running. The conference will be held in Minneapolis at the Marriott West.

At this mainstay event during Internet Week, Media Behavior Institute’s Mike Bloxham will moderate a panel of agency and media executives, reviewing the hits and misses of the recent New Fronts season.

As a sponsor of this industry leading event, USA TouchPoints is excited to promote our tools for agency pitching and new business planning.  Stop by our booth to see examples of custom analyses that can be tailored to your new business needs.

Join innovative executives from JetBlue, Hershey’s, Meredith, AMC, UM, TargetCast, Mullen and others as they discuss transformative opportunities impacting media today: Mobile/Local, Video, Content Development and Social Media.

The Shopper Marketing Summit is much more than your average conference. It’s a gathering of industry intelligence; an intimate setting where executives across the entire ecosystem of shopper marketing – consumer product marketers, retailers, agency executives and solution providers – converge to collaborate, learn and share experiences and insights about the ever-evolving path to purchase.

At the first Video Insider Summit we bring together some of the leading agency, media, marketing and technology executives to get upfront with the new reality of multi-screen video buying and planning. Where is their money best invested? What emerging technologies in creative, distribution, automated buying and attribution are and are not working. And how does the blurring of old media lines affect the structures and business of the modern agency itself?

At Transformation: The Idea Effect, we invite you to come to an environment of top-to-top conversations and idea exchange across the entire community. Here’s where you can rethink, reprogram and reboot. And while you’re at it, you’ll also find the time to laissez les bons temps rouler.

The advertising business has always been about ideas and the brilliant execution of those ideas. We think fast, move fast and act fast. But on occasion, when we detach from the day-to-day, we are driven to new perceptions, purpose and action—for ourselves, our advertisers and our world.

Media Behavior Institute is a Sponsor of the Transformation event.

Integrating Emerging Media into Plans to Leverage Changing Media Habits.

Industry Experts sharing tips you can use the next day.

Luncheon meeting for the Media Research of Club of Chicago, special guest speaker Alice Sylvester of Media Behavior Institute speaking on the topic “10 Secrets of the American Consumer Psyche: Insights from USA Touchpoints”

NATPE Convention January 27-29 in Miami, FL is a global context marketplace for a multi-platform world. NAPTE is the bridge between content creation and monetization connecting the on-going conversations between Hollywood, International, Digital and Brand/Ad Agency communities. As a trusted facilitator we bring scale and efficiency to the content marketplace by catalyzing the discovery, creation and monetization of the world’s most compelling content.