Jim Spaeth Chief Executive Officer
Jim co-founded the Media Behavior Institute. He is also a partner in Sequent Partners, a New York-based brand and media metrics consultancy and Media Trust, an analytics consultancy providing media and advertising performance metrics employing innovative technologies especially single-source data.
Prior to founding Sequent Partners Jim served as President of ARF, The Advertising Research Foundation, for seven years. Under Jim's leadership, ARF expanded its scope to incorporate all aspects of market research practice on a global basis, including marketing and media ROI, CRM, brand valuation, digital marketing and the transformation of the research function from a business focused social science to a business discipline focused on value creation through the application of social science technology. Prior to his leadership role at ARF, Jim spent over a decade developing new research tools to improve clients' business performance. He has also led the media research and planning function at General Foods and Young & Rubicam. Jim is the co-author of Market Research Matters and numerous articles, as well as a frequent conference speaker. He has served on the boards of a number of industry associations. Jim holds a B.A. in Mathematics, an M.S. in Econometrics and a Ph.D. in Economics.
