Digital Signage Expo 2012
Tuesday, March 6, 2012 - Las Vegas
The Digital Place-Based Advertising Summit will address the current size of the market, its projected growth, the wealth of research and audience metrics available, identify the challenges inherent in planning/buying and designing creative applications for the medium, and how to overcome those obstacles.
Speaker:
-- Jim Spaeth (CEO), reviewing the latest results and case studies from USA TouchPoints, a cooperative research effort between Media Behavior Institute, GFK/MRI and NSI.
