What We Do
USA TouchPoints™ is the only syndicated consumer insights and cross-platform research product designed to inform integrated communications strategy, planning and execution.
Developed and deployed by Media Behavior Institute©, USA TouchPoints is a uniquely rich source of insights into how real consumers lead their lives throughout the day and week. With our respondents drawn from GfK MRI’s Survey of the American Consumer, we capture data from a nationally representative sample that reveals:
- Where they are
- What they’re doing
- Who they’re with
- Which media they’re using or are exposed to
- How they’re feeling
- Which categories and brands they use
The results of the study are nationally projectable and provide the whole story of American consumers’ daily lives – not just the snapshot in time that planners, researchers, media owners and marketers are used to seeing. Using data drawn from the same sample at the same time, we gain a broader view of the consumer. Subscribers to USA TouchPoints have the ability to understand the contexts in which consumers engage with a full range of different media, allowing them to structure campaigns and shape messaging accordingly.
By understanding the elements of where consumers are and what they are doing, it’s possible to:
- Identify and leverage moments of receptivity
- Increase marketing effectiveness
- Improve ROI
Learn more about how this tool is being used:
Take a look at some of the interesting Facts and Insights that have been revealed by analysis of the USA TouchPoints data.
Media Behavior Institute and USA TouchPoints benefit from strong relationships within the advertising and research communities. Learn more about our Strategic Partners.
See our current USA TouchPoints Clients.
In addition to subscription based access to USA TouchPoints, Media Behavior Institute has a full team of analysts available to design and conduct Custom Research Projects.